“As a result, while traffic on remains strong, the growth of our player base on mobile has been massive. Gaming is such a big part of many people’s lives now,” Small explains. “The boom of mobile gaming has clearly had a huge impact on user habits, which has been exciting to see and be a part of. Of course, the mobile games market is now a far more crowded place than it was when Miniclip was first started out, but thanks to its strong web presence and ever-expanding user base, Miniclip’s move into mobile publishing has proved highly successful. I’m pleased to say that that continues to this day, we’re currently hiring for over 50 new roles, from 3D artists to game designers.” “Finally, it was important that we expanded our talent pool and infrastructure at the company, in proportion with the massive growth we’ve seen among our numbers of players. We make fun, high-quality games that are very accessible but still have depth. "We’ve shown over the years that our success comes not just from our flagship titles, like 8 Ball Pool, but from a whole range of new games that prove very popular with our audience.
“Like many companies in this industry, we began to see the rise of a whole new audience of gamers on mobile, so it was vital to our success that we were able to move quickly to meet that demand. “We’ve faced two main challenges – a shifting market, and rapid growth,” Miniclip CEO Rob Small tells MCV. Building on the success of its endeavours as a mobile games publisher, the company now has its sights set on console publishing with the launch of its very first title, Saber Interactive’s MX Nitro, which released yesterday on February 14th. Fortunately, Miniclip’s ability to capitalise on popular trends and shift its business accordingly means it now has over 200m active monthly users and has just celebrated 1bn downloads.
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